Research
Advertorial
RESEARCH
https://news.nike.com/news/what-the-mercurial
On its debut in 1998, the Nike Mercurial was hailed for its radical, track spike inspired design, engineered for a cut and strike speed. after all the definition for mercurial means unpredictable
Nikes mercurial are so popular that Nike released a mercurial which includes the more popular mercurial designs on one boot Viral Video
https://news.nike.com/news/mercurial-superfly-vapor-360
The research here shows the design of the Nike mercurial boot with the sock/superfly. It shows how the boots light weighted as they give a player that extra bit of speed to get past an opponent
https://www.youtube.com/watch?v=vUMJpKxxZhc
this bit of research is very helpful as it gives me a good amount of football adverts from both Nike and adidas so I can look t both of the football boot brands and analyse why they appear to the football players eyes
https://www.youtube.com/watch?v=Bv09DRd4lsM
This Nike advert is regarded as probably Nikes best every advert for the football boots even though the boot that they had been promoting got around 10-15 seconds of the spotlight you are able to see it every now and then as they have a large range of pro football players using them
This is 1 shot that's broken into several shots
1.Tilt down - (Wide\Vista) - sky between two buildings to ground level with the dog in the centre of the frame and road on the bottom - mid-wide 2
3.mid profile shot of the dog from the side
4. Establishing wide
5. wide with V/O dog pushes skateboard again
6. final shot. Mid shot
Target audience
Age 15-19
Male
African-English
Britain
this is my target audience because I feel like that the people of the African community who live in the U.K happen to play a lot of football so I decided to make them the target audience as they would be the ones who are more interested in buying the pair of football boots
RESEARCH
https://news.nike.com/news/what-the-mercurial
On its debut in 1998, the Nike Mercurial was hailed for its radical, track spike inspired design, engineered for a cut and strike speed. after all the definition for mercurial means unpredictable
Nikes mercurial are so popular that Nike released a mercurial which includes the more popular mercurial designs on one boot Viral Video
https://news.nike.com/news/mercurial-superfly-vapor-360
The research here shows the design of the Nike mercurial boot with the sock/superfly. It shows how the boots light weighted as they give a player that extra bit of speed to get past an opponent
https://www.youtube.com/watch?v=vUMJpKxxZhc
this bit of research is very helpful as it gives me a good amount of football adverts from both Nike and adidas so I can look t both of the football boot brands and analyse why they appear to the football players eyes
https://www.youtube.com/watch?v=Bv09DRd4lsM
This Nike advert is regarded as probably Nikes best every advert for the football boots even though the boot that they had been promoting got around 10-15 seconds of the spotlight you are able to see it every now and then as they have a large range of pro football players using them
1.Tilt down - (Wide\Vista) - sky between two buildings to ground level with the dog in the centre of the frame and road on the bottom - mid-wide 2
3.mid profile shot of the dog from the side
4. Establishing wide
5. wide with V/O dog pushes skateboard again
6. final shot. Mid shot
Target audience
Age 15-19
Male
African-English
Britain
this is my target audience because I feel like that the people of the African community who live in the U.K happen to play a lot of football so I decided to make them the target audience as they would be the ones who are more interested in buying the pair of football boots
Today... find 5 sources that explain advertorial and viral videos... then write what you think they are.
ReplyDelete1 week on... no change in this page. Please address the above comment now and then work upon the target audience before next Friday.
ReplyDeleteVery sketchy and incomplete! You will need to work hard this term to complete this section.
ReplyDeletePlease see me after half term for a review of your work (Wednesday 4pm).
This section need urgent attention.
ReplyDelete1. Your 5 channels are missing still. there is a hiding but no references to TV, Web, Magazines etc OR the interviews you said you were going to have as primary research - you need to work on those today!
2. Target audience also still need a lot of input. I will send you the handout again now.
The shot types thing needs information what its about + link + picture.
ReplyDeleteThis section need urgent attention.
ReplyDelete1. Your 5 channels are missing still. there is a heading but no references to TV, Web, Magazines etc OR the interviews via texts you said you were going to have as primary research - you need to work on those today!
2. Target audience also still need a lot of input. I will send you the handout again now.